There is no doubt that the airport luggage trolley, this targeted service let the public taste the sweetness. In Wangzhong warehouse, there are more than 5000 trolleys. Lanke pointed to a purple-handled cart and said, "This is for the Philippines. They love this color." And another black body yellow handle cart hanging on a sign, indicating that it is about to go to Australia. "Those with green handles should be the order of the Middle East. Muslims like green the most." Lan Ke smiled and said, "Of course, the most red cars here are all Chinese orders."

Chinese people like red. Lan Ke, who has lived in China for 14 years, understands it, and Li Qi understands it better. But what is less known is that the German designers did not recognize red at first. Tango is Wangzhong's best-selling product in Europe. Its body is made of plastic, but it can withstand the same load as a steel cart. The plastic makes the cart lighter, and the crowd named it tango, meaning that pushing it is like dancing. But it was this innovative product that sparked a debate between China and Germany when it entered China.

The point of contention is red. In 2011, when Wangzhong China found a Chinese buyer for Tango, Shenzhen Tianhong Supermarket, Tango had been in the European market for nearly 10 years. A large amount of data in the hands of German Wangzhong proves that trolleys in light green, orange, sky blue and light purple are the favorites of European chain retailers, and most consumers like the feeling of young jumping. But Wangzhong China's sales believe that red is a must-have color for the Chinese market. And the German side raised objections for a reason. Because of the high price of Tango, few Chinese buyers buy it. This time over the rainbow chose Tango especially for the opening of its boutique supermarket in Junshang Department Store. The problem is that the demand is too small, and Chinese factories have not introduced plastic cart production lines, but can only place orders with German factories. But the German factory has not produced red Tango. Because red is one of the hardest colors to pass the "climate device" test.

In fact, the trolley shuttles in both indoor and outdoor environmental media, which requires the product raw materials to undergo 3000 hours of UV testing. If the store is in the tropics, it needs to pass the relevant temperature, humidity, rainstorm and other climatic conditions before entering the vehicle dynamic, static load, stability and other tests. Red is the most sensitive color to UV, after 3000 hours of irradiation, the general red plastic will produce deformation, brittle, fading and other hard injuries. It's no wonder Tango has avoided red since its launch.

Interestingly, after three weeks of debate, the strict Germans finally agreed to develop the red Tango. The difficulty is that the color of plastic is formed by adding different chemicals to the plastic, and there are hundreds of "red types" alone. Wangzhong's solution is still to find the most suitable red plastic by adjusting different red chemical elements and constantly testing and comparing them.

Obviously, this is a long and rigorous process. While the Climate Test device can test dozens of specimens at a time, it takes 3000 hours to test each red plastic. Difficulty can be imagined. In April 2012, Shenzhen Junshang Department Store Boutique Supermarket opened. The first batch of 300 red and gray Tango trolleys from Germany shuttled between shelves. At that time, Chinese consumers did not know that there was a story like this behind the "red" they were used.

"We know more about retail than other producers." Blue Ke said. Sometimes customers do not understand their real needs, such as the size of the cart capacity. From a technical point of view, it is related to load-bearing, but from a business analysis, it is first related to the store area and shelf width. In fact, factors to consider include location, number of checkout counters, width of checkout counters, etc. If there are other hypermarkets within a few kilometers of the store, it will have an impact on the customer list, which is directly related to the cart capacity. As for the number and width of the cash register, Wangzhong should ensure that two carts can be shuttled side by side between the shelves, while the cash register area should ensure that at least one cart can pass easily.

Details determine success or failure. The cooperation between RT-Mart and Wangzhong is a typical case. The first domestic chain retail giant, which has made a fortune in Shanghai, has been cooperating with Wangzhong since the establishment of its first store. Today, an ordinary RT-Mart cart can already beat many ordinary carts. Taking wheels as an example, they chose two T4 elevator wheels and two T1 elevator wheels. The T1 elevator wheel is composed of two wheel pieces, each piece can move separately, and when turning, it can achieve the effect of moving one piece and the other piece stationary. In addition to steering sensitivity, T4 wheels use a unique bearing design. Since it is difficult to find standard-compliant spare parts suppliers in China, some components in Wangzhong casters have been imported from Wangzhong in Germany. Of course, the wheel configuration of RT-Mart carts is also the most expensive of its kind. "This is what Mr. Wang Zhong personally came to China to suggest RT Mart to buy." Li Qi said.

"What is certain is that the trend of trolleys is to increase the volume." Blue Ke said. In Europe, the ordinary trolley is 220 liters, while China's RT Mart currently uses almost the largest trolley on the market, with a capacity of 160 liters. Because of this, they pay special attention to the configuration of wheels. Wangzhong's experience is that it is recommended that customers purchase carts that are larger than they actually need. Because consumers prefer to fill the cart a little before the checkout.

But that doesn't mean there are no worries. Low-price competition has always been the biggest worry of the masses. This situation is getting a little worse. In fact, as the overall growth rate of the retail industry slows down, some large retail companies are tightening their belts. Wu Fei said, "They began to have very strict standards for purchasing. For example, the freezer, which used to be a product of 5 million yuan, has been reduced to the level of 3 million yuan. Even, there are still a few years to recover the input cost and other strict requirements." This has also led Wal-Mart to abandon its popular products in China and choose cheaper trolleys.

Fortunately, according to Wu Fei, the relevant domestic departments no longer issue "galvanized" licenses. This technology will cause heavy metal pollution, which cannot be solved by small factories with poor strength. However, the sewage treated by Wangzhong imported a full set of sewage treatment equipment from Germany can be used to raise fish. "We are not the cheapest, but we are the most economical in the long run. We know what we are best at and what we should not do." This is a popular saying. It can be imagined that with the country's close attention to the problem of environmental pollution, there seems to be more room for imagination for the "small and beautiful" like Wangzhong. (Airport Luggage Trolley)