According to the historical trend, the aviation market in May is usually a low season (airport luggage trolleys). In May of this year, China Eastern Airlines Yunnan Co., Ltd. started from the foundation, focused on benefits, and adopted a number of marketing measures from four aspects: flight planning, revenue management, channel management, and customer service, and achieved the best year-on-year production and investment effect this year. In May, the company's capacity investment of 1.54 billion seat kilometers increased by 14.8 year-on-year, the passenger load factor of 76.2 increased by 3.1 percentage points year-on-year, and the total passenger transport revenue of 0.76 billion yuan increased by 28.2 year-on-year. While ensuring a smooth transition in the off-season, the marketing situation was generally better than last year.

In terms of flight planning: First, it strengthened communication with flight, cabin, maintenance and other support units, and strengthened monthly and recent flight optimization according to crew support and market conditions, and maximized the use of the company's support resources. Second, according to the opinions of the crew, the MU5779 Kunming-Baotou-Harbin flight schedule was adjusted 50 minutes in advance, reducing the number of overnight crew units stationed abroad and saving crew resources. Third, according to the market demand, from May 15 to June 30, Zhou 246 completed the adjustment work of resuming MU5765/6 Kunming-Zhengzhou-Dalian-Zhengzhou-Kunming flight. Change the flight type of Kunming-Chengdu-Kunming route to 73E, making the 73E of Kunming-Chengdu-Kunming route 5 round trips per day; Increase MU5915/6 Kunming-Lincang-Kunming flights.

In terms of revenue management: according to the data of previous years and market predictions, we will refine the period at the beginning of this month, especially the weaker period of May Day and the period when the market turns better in the middle and late of May Day (including the Dragon Boat Festival holiday at the end of the month), fully do a good job in "filling the valley and raising the peak", strengthen the management of shipping space, and especially increase the sales of high cabins in the near the period of flights. Timely according to the market source and capacity protection situation, aircraft deployment and flight adjustment. In addition, actively communicate with the company to stabilize market prices and ensure fare levels, thereby increasing flight revenue.

In terms of channel management: First, keep close communication and linkage with the headquarters and the sales units of the foreign stations, continuously promote and publicize the "Jing Kun Fei" products, timely feedback the problems existing in the sales of the sales units of the foreign stations and the situations that need to be coordinated and solved, and jointly promote the sales growth of flights in the flat season. The second is to strengthen the sales organization of the self-organized market, focusing on the promotion of self-organized products in East China, Beijing and Hainan in the form of planning groups.

In terms of customer service, airport luggage trolleys will fully cooperate with the launch of the headquarters whitelist front-end system, attach great importance to the whitelist excess warning, make a comprehensive visit to the 7 customers who stopped selling in excess of the quota in May, reorganize the whitelist, and vigorously publicize the whitelist policy of China Eastern Airlines. The second is to increase the negotiation and report in advance during the renewal peak period, and coordinate the headquarters to maintain the renewal policy as much as possible. The continuity of the policy and the stability of customers are directly related to the completion of the index. The third is to master the daily sales in real time. The data notification is a daily work, which is completed according to quality and quantity, and guides the sales so as to know fairly well.